Daily in my job I use Microsoft Office tools. I use Outlook, One note, and Word daily basis. Also I use financial management Program provided by Western Systems, this program is linked to bank application and it can be used for billing and handling invoices. Program provides also material for Tax Office and pension companies with direct link. We have had Western System’s financial program in use over 15 years and it’s under constant development according to customers requirements. I’m also confortable with using Powerpoint and Zoom online meeting system when ever needed. Our Company has also internet pages, unfortunately these pages should have been renewed ages ago. In the other social platforms our Company is not so active, we use only Facebook for time to time.
In addition to Facebook we should think about Instagram usage. With open account Instagram account get’s world wide publicity instantly. And you can control you posts publicity with tags. With this kind of platform, visibility and publicity is much wider, than it would be only with Facebook. But on the other hand you can link your Instagram posts to Facebook, so that they are visible also to Facebook users. Our Company should use also Instagram because you don’t have to put extra effort there, you can handle both paltforms at the same time. Negative side of Instagram could be that if someone want’s to misuse your post’s, they can. They can repost you pictures or videos from your open account and if your, for example, logo is visible in post this can lead to misunderstandings or negative publicity.
WhatsApp and Messenger could be taken into daily use in our Company. They could be used same way but different audience. Messenger could be used for communication to outside Company. Facebook followers could use it to contact our Company easily. WhatsApp could be used more for communication inside Company. We could establish different groups between employees and provide work information through this platform. Good side of both these paltforms is that you can see that has the message reached the desired person. Bad side could be filling of the work whatsapp Group with al kind of trash. Who could (or should) monitor the group? Who sets rules and regulations for group and are the employees committed to follow those rules? And can company demand that every employee joins that kind of whatsapp Group, does anyone have a phone required, does everybody want to give their number to other employees.
I have my personal LinkedIn profile but this is a platform our company could take into daily use. We could build network with in farming industry and search employees and managers through this network. LinkedIn provides good amount of information about persons interests and education.
During past year I have started to make Youtube videos, and I have learned easiness of this kind of publishing. Youtube channel is interesting platform to provide educational and informational videos. Our company could use videos to spread information and knoledge about agrigultural working, field work, and also product videos. Good thing in Youtube is that you can publish long videos, much longer than for example in Instagram. And company can adjust publicity of video, you select for whom you wanna publish video; private, public, or to selected persons. You can select publicity for each video differently.
All these social platforms are in some way known to me but taking them in to company’s daily use has, for some reason, not happened. This is a good goal for a year 2019.
Elina in Digitalized Working Environment 